Clik here to view.
The Paradox of Hiring An Experienced Agency In A Time of Disruption
Long ago there were agencies—mostly in advertising—who would be invited to pitch for a client’s business, and as part of that process would design creative campaigns to present during the pitch. I...
View ArticleClik here to view.
Steve Jobs: Lessons From the Master Tweaker
Malcolm Gladwell checks in this week with his appreciation of Steve Jobs in this week’s New Yorker (November 14th) entitled “The Tweaker.” Well put. Gladwell has written before about Jobs and his...
View ArticleClik here to view.
Delete Your Klout Profile Now!
Klout’s CEO Joe Fernandez gave an interview this summer—before the new Klout algorithm rolled out—in which he said, ““When you think about it, the idea of measuring influence is kind of crazy....
View ArticleClik here to view.
Klout CEO Joe Fernandez Responds To Critics
Two weeks ago I wrote a post here called “Delete Your Klout Profile Now!” So far more than 10,000 people have read it on Social Media Today and another 2,000 on this blog. It’s been shared and...
View ArticleClik here to view.
I Had A Dream And It Was All About How To Change Marketing
Tom Disch was my creative writing teacher at the University of Minnesota, a long time ago. Disch went on to write acclaimed futurist novels like 334, and On Wings of Song. At the time he was a...
View ArticleClik here to view.
OMS Summit: Todd Wilms of SAP makes change by embracing customers–and executives
Todd Wilms has an interesting perspective on the effect of social media on corporations. As a Senior Director in SAP’s 35-person social media team, he sees both the incredible velocity of change in...
View ArticleClik here to view.
The Mythology of Social Influence
Social influence is the opposite of the weather. Unlike the weather, everyone is talking about social influence–and it seems like everyone is doing something about it. Companies are springing up...
View ArticleClik here to view.
SXSW: Hey, Beyond Behavioral, Can We Use DNA In Social Marketing?
(Note: This post originally appeared on Social Media Today, where it was picked up by Forbes’ Haydn Shaughnesy in a column. Also in the Sunday, March 25 edition of the New York Times an article on...
View ArticleClik here to view.
Dachis Group Swings For the Fences On Social Influence
Online social influence is one of those phenomena that are hard to define, but we “know it when we see it.” And social influence is even much harder to track than it is to define. Businesses are...
View ArticleIBM Makes A Big Move On A Blue Ocean Opportunity
IBM announced this week the launching of the IBM Customer Experience Lab in Yorkville, NY. The Lab will bring together 100 researchers and consultants into what sounds like a center of excellence to...
View ArticleClik here to view.
CVS: Narrative of A Brand
You’ve seen the news that CVS, the national drug store chain, will stop selling cigarettes and other tobacco products by October 1. The move was lauded by health officials in and out of government,...
View ArticleClik here to view.
FoodPornIndex.com is Bolthouse Farms Mirror of Our (Not So Healthy) Social...
Have you seen enough food porn? Or perhaps you’re feeling guilty publishing that Instragram photo of the braised pork wild mushroom cheese cobbler you ordered at the restaurant last night (875...
View ArticleClik here to view.
The New York Times Broken Digital Business Strategy
I subscribe to the New York Times and the Minneapolis Star-Tribune, for Sunday-only newspapers, both with full 24/7 digital access. But I’ve gotten sick of throwing a pound and a half of newspapers...
View Article
